331 Upsell Hell: How to Control It
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Have you ever gone into a store to buy something and the cashier tries to sell you something else in addition to your purchase? Have you ever planned to buy a piece of software, and as you pay for it, you see an offer some an expanded version – for just a little more?
Upsells can be effective because you have your wallet out and are ready to buy – so what is a little more. Let me tell you about what happened to us with our upsell hell and what I learned from the experience.
Click here to get the transcript for this podcast!
Listen in as Pat Iyer chats about these points
- The shell game
- I marveled at the smooth way he discounted the value of each bar until he got to the most expensive one
- “Interesting upsell.” When I said that, he became surly
- Use gentle upsells with attorneys
- And more…..
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Your Presenter
Pat Iyer has been a legal nurse consultant since 1987. She also built a successful LNC business that included testifying as an expert witness for 20 years.