Archive for June 2018
LNP 193 What Selling Soap Taught Me About Marketing to Attorneys
Before I became a legal nurse consultant I was selling soap. This is what it taught me about marketing to attorneys. A year after we got involved, the Federal Trade Commission closed down this company for violations: too much emphasis on selling distributorships instead of product. As part of the litigation, the company agreed to…
Read MoreLNP 192 How to Explain Your LNC Services Jill Lublin
Jill Lublin shares how to explain our LNC services. She is an international speaker on the topics of radical influence, publicity and networking. She is an experienced author with four best-selling books, including Get Noticed, Get Referrals. Her latest book, Profit of Kindness, has reached #1. Jill is a master strategist on how to position…
Read MoreLNP 191 Tips for Running a Successful LNC Business
What are some terrific ways to make your loyal customers keep coming back with more cases? Is social media worthwhile? What should you be aware of when hiring an employee? Those sound like diverse topics for a podcast – no matter where you are in your LNC journey you’ll find a tidbit or more in…
Read MoreLNP 190 The Power of Hope in Your Life Libby Gill
Libby Gill is the former head of communications and also public relations for Sony, Universal, and Turner Broadcasting. The topic is “The Hope Driven Leader: The Science of Hopefulness Derived from the Medical and Positive Psychology Communities”. Health care is quickly changing, especially since nurses are on the frontline of the future. Our guest Libby Gill…
Read MoreLNP 189 The First Thing I Tell My Coaching Clients
Legal nurse consultants become my LNCAcademy.com coaching clients because they want guidance in moving their businesses forward. They’ve tried it on their own. They have encountered barriers. They want to avoid frustration. Listen in as Pat Iyer chats about these points. The importance of starting with an assesment What are your goals and how to define…
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