Marketing
716 – LinkedIn: Be Known Before You’re Needed – Pat Iyer and Cheri Martin
In this episode of Legal Nurse Podcast, Pat Iyer and Cheri Martin examine why LinkedIn strategies that worked two or three years ago may now be limiting your visibility. Posting testimonials, service lists, or disconnected medical facts can leave legal nurse consultants talking about themselves instead of addressing the problems attorneys need solved. The platform…
Read More714 – Avoiding the Robotic Sound in AI-Authored Content – Pat Iyer
The conversation focused on the growing presence of AI-generated texts in professional communications and the potential pitfalls of overreliance on these tools. One concept discussed was the way AI-created messages can easily be recognized due to formulaic phrases and a mechanical tone, which may lead to alienation rather than engagement. A key theme that emerged…
Read More712 – Maximizing Attorney Engagement with Longer AI-Powered Videos – Pat Iyer
The conversation focused on the challenges attorneys face when managing complex personal injury cases, especially the overwhelming task of reviewing medical records without adequate medical expertise. One concept discussed was the transformative impact of well-structured video content, highlighted by the story of a seasoned attorney who discovered a concise, informative YouTube video by a legal…
Read More708 – Avoiding Common Pitfalls When Meeting Attorneys as a Legal Nurse Consultant – Pat & Barbara
Welcome to Legal Nurse Podcast, where the conversation focused on the critical importance of first impressions, especially for legal nurse consultants (LNCs) navigating attorney relationships and courtrooms. The discussion explored the split-second judgments professionals encounter when meeting someone new, highlighting research showing that impressions are often formed within a tenth of a second and tend…
Read More701 – Creating LNC Introductory Videos That Connect, Engage, and Convert – Pat Iyer
In this episode of the Legal Nurse Podcast, Pat Iyer explores the essentials of creating a powerful introductory video for your Legal Nurse Consulting (LNC) business. She shares a step-by-step framework informed by her book, “AI Powered Video for LNCs: A Step-by-Step Guide for Visibility and Growth,” designed to help you stand out and connect…
Read More