Probably the biggest challenge an LNC faces is marketing. They didn’t learn it in nursing school or in clinical practice. Too often, they decide to copy the marketing used by other LNCs, which leads to countless LNC websites that look and sound the same. They list their services and do nothing to differentiate themselves. Because […]
516 How to Rebuild Your LNC Business – Lisa Wade
Many people prefer LinkedIn to other social media platforms. Lisa Wade, a legal nurse consultant, has found a unique way to make LinkedIn work for her. When the pandemic dried up her LNC business, she got active in relevant groups on LinkedIn and enjoyed her involvement but found it not conducive to developing relationships. Switching […]
513 How to Share LNC Knowledge on the Web – Peg Duchesne
Peg Duchesne brings extensive experience to her current role as a marketing specialist, experience which is very relevant for LNCs seeking to increase their business and share LNC knowledge. She worked for 30 years in law firms as a legal assistant paralegal. Peg has seen the look of relief on attorneys’ faces when they learn […]
512 Networking for LNCs Allison Dickson
Today is your opportunity to learn from a champion networker. Allison Dickson, a nurse with emergency department experience and 18 years of clinical experience, entered the legal nursing consultant field in 2020, an uncertain time for any new entrepreneur. She chose Linkedin as her initial target, and her first contact with an attorney yielded a […]
511 LinkedIn for LNCs – Beth Granger
When used knowledgeably, Linkedin can be your most effective social media tool. Beth Granger, a Linkedin expert, shares here some of the most important aspects of Linkedin participation. Like most people, you probably get many invitations to join networks. Beth breaks down how to decide which to accept. And if you wonder why you get […]