I frequently get asked, “What should I create as promotional materials? What should I pass out at a meeting of attorneys? In this edition of Iyer’s Insights you will discover the benefits of using premiums at an attorney presentation, and my set of best practices for buying premiums for attorneys. Listen in as I (Pat […]
LNP 193 What Selling Soap Taught Me About Marketing to Attorneys
Before I became a legal nurse consultant I was selling soap. This is what it taught me about marketing to attorneys. A year after we got involved, the Federal Trade Commission closed down this company for violations: too much emphasis on selling distributorships instead of product. As part of the litigation, the company agreed to […]
LNP 192 How to Explain Your LNC Services Jill Lublin
Jill Lublin shares how to explain our LNC services. She is an international speaker on the topics of radical influence, publicity and networking. She is an experienced author with four best-selling books, including Get Noticed, Get Referrals. Her latest book, Profit of Kindness, has reached #1. Jill is a master strategist on how to position […]
LNP 188 Professional Volunteering – How to Contribute to Legal Nurse Consulting Stephanie Kress
Stephanie Kress knows the importance and power of networking and volunteering in the legal nurse consulting profession. Stephanie is a member of the Academy of Medical-Surgical Nurses and became a member of the Pittsburgh Chapter of the American Association of Legal Nurse Consultants in 2010. She has served as Director at Large and is currently […]
LNP 185 Top Tips for Blogging by Legal Nurse Consultants
Have you ever noticed how certain types of blog posts stop you in your tracks and draw you in? Here are the secrets behind the ways in which posts engage you. Pat Iyer gives you the top 9 types of blog posts to aid you in your blogging. Listen in as Pat Iyer chats about these […]