Marketing
LNP 227 How to Create Your Logo
You need a logo whether you are a beginner LNC or an experienced one who recognizes the need to refresh your brand. Your logo conveys who you are. A stylish logo encapsulates your brand; you’ll use it across all of your marketing. A logo is essentially an image – often incorporating your company name –…
Read MoreLNP 226 Branding is More than Colors and Fonts – Stephen A. Hart
Branding is the true foundation of any legal nurse consulting business. You need a clear brand that shines. Your personal brand is also going to encompass your personality, your voice, your mission, and unique experiences that as nurses you will share with your colleagues, with your employer and with your patients. All of that encompasses…
Read MoreLNP 197 How to Get the Most out of Premiums for Attorneys
I frequently get asked, “What should I create as promotional materials? What should I pass out at a meeting of attorneys? In this edition of Iyer’s Insights you will discover the benefits of using premiums at an attorney presentation, and my set of best practices for buying premiums for attorneys. Listen in as I (Pat…
Read MoreLNP 193 What Selling Soap Taught Me About Marketing to Attorneys
Before I became a legal nurse consultant I was selling soap. This is what it taught me about marketing to attorneys. A year after we got involved, the Federal Trade Commission closed down this company for violations: too much emphasis on selling distributorships instead of product. As part of the litigation, the company agreed to…
Read MoreLNP 192 How to Explain Your LNC Services Jill Lublin
Jill Lublin shares how to explain our LNC services. She is an international speaker on the topics of radical influence, publicity and networking. She is an experienced author with four best-selling books, including Get Noticed, Get Referrals. Her latest book, Profit of Kindness, has reached #1. Jill is a master strategist on how to position…
Read More