Marketing
LNP 228 How to Attract Attorneys to You – Hugo Garcia
Hugo Garcia can help legal nurse consultants attract attorneys by having a strong digital presence. He also empowers small business entrepreneurs by helping people find ways that make them stand out as professionals, and he also makes sure they have the right foundation. It can all start with a website. Listen in as Pat Iyer…
Read MoreLNP 227 How to Create Your Logo
You need a logo whether you are a beginner LNC or an experienced one who recognizes the need to refresh your brand. Your logo conveys who you are. A stylish logo encapsulates your brand; you’ll use it across all of your marketing. A logo is essentially an image – often incorporating your company name –…
Read MoreLNP 226 Branding is More than Colors and Fonts – Stephen A. Hart
Branding is the true foundation of any legal nurse consulting business. You need a clear brand that shines. Your personal brand is also going to encompass your personality, your voice, your mission, and unique experiences that as nurses you will share with your colleagues, with your employer and with your patients. All of that encompasses…
Read MoreLNP 197 How to Get the Most out of Premiums for Attorneys
I frequently get asked, “What should I create as promotional materials? What should I pass out at a meeting of attorneys? In this edition of Iyer’s Insights you will discover the benefits of using premiums at an attorney presentation, and my set of best practices for buying premiums for attorneys. Listen in as I (Pat…
Read MoreLNP 193 What Selling Soap Taught Me About Marketing to Attorneys
Before I became a legal nurse consultant I was selling soap. This is what it taught me about marketing to attorneys. A year after we got involved, the Federal Trade Commission closed down this company for violations: too much emphasis on selling distributorships instead of product. As part of the litigation, the company agreed to…
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