Marketing
552 Get the Case into the Door – Jacque Maki
Does any area of an LNC’s work present greater challenges than marketing your business? How great a difference would it make to your well-being and confidence if you could learn how successful LNCs do it? Jacquelyn Maki, a Wisconsin resident, who worked her way from being a CNA to getting a master’s degree in health…
Read More530 Getting Powerful Referrals to your LNC Business – Tiffanie Kellog
One of the most important issues for an LNC entrepreneur is finding the most effective way to increase clientele. Tiffanie Kellog, an expert networker and author of several books, explains why referrals generate the best returns and describes how to get them without being pushy. Referral clients will stay with you four times as long…
Read More518 Hot Marketing Tips – Chris Mahan
Probably the biggest challenge an LNC faces is marketing. They didn’t learn it in nursing school or in clinical practice. Too often, they decide to copy the marketing used by other LNCs, which leads to countless LNC websites that look and sound the same. They list their services and do nothing to differentiate themselves. Because…
Read More516 How to Rebuild Your LNC Business – Lisa Wade
Many people prefer LinkedIn to other social media platforms. Lisa Wade, a legal nurse consultant, has found a unique way to make LinkedIn work for her. When the pandemic dried up her LNC business, she got active in relevant groups on LinkedIn and enjoyed her involvement but found it not conducive to developing relationships. Switching…
Read More513 How to Share LNC Knowledge on the Web – Peg Duchesne
Peg Duchesne brings extensive experience to her current role as a marketing specialist, experience which is very relevant for LNCs seeking to increase their business and share LNC knowledge. She worked for 30 years in law firms as a legal assistant paralegal. Peg has seen the look of relief on attorneys’ faces when they learn…
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