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One of the most important issues for an LNC entrepreneur is finding the most effective way to increase clientele. Tiffanie Kellog, an expert networker and author of several books, explains why referrals generate the best returns and describes how to get them without being pushy.
Referral clients will stay with you four times as long as other clients and are much more likely to recommend you to other potential clients. Sometimes your high-quality performance is enough to attract clients; sometimes you must solicit them. You always want to be subtle, though. If someone asks you what’s new with you, be prepared. You can share your excitement about a new case (staying within guidelines of confidentiality), an article you had published in a prestigious journal, or a book you had published.
Always establish a relationship before asking for referrals. This is the essence of relationship marketing. Tiffanie also emphasizes that people are more interested in hearing about your passion for your work than the details of what you do. Share your enthusiasm, and people will be intrigued and eager to share you as a resource.
This podcast will be of particular value to those who have a reluctance to market. The essence of relationship marketing is to honestly express who you are. Tiffanie demonstrates how to do this in a natural way. Don’t miss this powerful podcast.
Join me in this episode of Legal Nurse Podcast to learn about Getting Powerful Referrals to your LNC Business – Tiffanie Kellog
- What are four ways in which you can increase your business?
- Why are referrals the most effective way to build a business?
- How can you subtly promote yourself?
- How can you use social media for self-promotion?
- How do you find the best referral sources?
Listen to our podcasts or watch them using our app, Expert.edu, available at legalnursebusiness.com/expertedu.
Join us for our 7th Virtual Conference!
LNC Success is a Livecast Virtual Conference 3-day event designed for legal nurse consultants just like you!
Pat Iyer and Barbara Levin put together THE first Legal Nurse Consulting Virtual Conference in July 2020.
They are back with their 7th all-new conference based on what attendees said they’d find most valuable. This new implementation and networking event is designed for LNCs at any stage in their career.
Build your expertise, attract higher-paying attorney clients, and take your business to the next level.
After the LNC Success Virtual Conference, you will leave with clarity, confidence, and an effective step-by-step action plan that you can immediately implement in your business.
Your Presenter of Getting Powerful Referrals to your LNC Business – Tiffanie Kellog
Tiffanie Kellog entered the entrepreneurial world in 2003 and since then has enjoyed being able to help her clients MAKE MONEY, SAVE TIME, and have FUN! Since then, Tiffanie has spent her time traveling across the globe helping thousands of entrepreneurs create amazing businesses and have spectacular lives – through keynote presentations, workshops, online programs, and more! Whether sharing her expertise (with her southern accent) on referral marketing, networking or maximizing your time, Tiffanie will knock the socks off the audience with her fun and entertaining presentations while leaving them with eTiffanies (epiphanies from Tiffanie) to help create RESULTS in their world!!! Tiffanie shares, “My goal is to help people achieve their dreams by giving them the tools needed to make more money in less time so they can have more fun!” Tiffanie is the author of 4 ½ Networking Mistakes: Maximize Your Networking Efforts by Avoid Common Mistakes, Knock the Socks off Your Audience: Delivering Presentations with Power and Passion to Audiences Large and Small. and Socks to Success: Be memorable! Branding to Generate More Referrals.
Tiffanie can be contacted at www.TiffanieKellog.com
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