Marketing
350 Building Stories into Powerful Presentations Bofta Yimam
Bofta Yimam is a dynamic speaker who is both an executive coach, and a Washington, D.C. based national correspondent. She is an award-winner of the Emmy and Murrow awards who has made many presentations. I met her when we were at the MAPCON, which is the Mid-Atlantic Podcast Conference. She gave a talk about presentation…
Read More331 Upsell Hell: How to Control It
Have you ever gone into a store to buy something and the cashier tries to sell you something else in addition to your purchase? Have you ever planned to buy a piece of software, and as you pay for it, you see an offer some an expanded version – for just a little more? Upsells…
Read More330 Leveraging LinkedIn for LNCs Karen Yankovich
Karen Yankovich is the CEO of Uplevel Media, which is a LinkedIn marketing firm delivering profitable, cutting edge digital strategies. She also hosts a popular podcast called “Good Girls Get Rich.” We are all for that, Karen. I have brought to you a guest who has expertise in an area that’s important when you’re building…
Read More327 Are You a Motivated Legal Nurse Consultant
It is easy to lose perspective when you work alone, as most independent LNCs do. It is easy to not be a motivated legal nurse consultant and to slip into bad habits and mindsets. How do you stand up to the test? I am sure there are other traits of a motivated legal nurse consultant. These 7…
Read MoreLNP 321 Hot Tips for Planning Your LNC Videos
Once you decide on how you are going to record, it’s time to set out a plan. Are you going to record an advice type column? Are you going to take questions on your website, then create a recording that will answer popular questions? Are you going to simply do a diary type recording, or…
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