Marketing
LNP 129 Relationship Marketing: Developing Know, Like and Trust
Relationship marketing is based on the simple principle of Know, Like and Trust. The development of Know, Like and Trust takes place when you get to know somebody. A lot of times you get to know attorneys by meeting them face-to-face. That could be at a networking event, a legal conference, or a meeting of local businesses.…
Read MoreLNP 128 Networking: How to Do it the Smart Way – Kat Sanford
Kat Sanford is an expert in events and networking. She coaches entrepreneurs. She talks to people about networking, speaking and sponsoring events as a market strategy to build your business. Today we’re going to be talking about one of the ways that you can connect with potential clients, which is through networking events. Kat uses…
Read MoreLNP 105 What Social Media Platforms Should You Be On?
There are so many social media platforms. It can start to get really confusing for legal nurse consultants trying to use social media for their business. The top social media channels for businesses are Facebook, Twitter, LinkedIn and YouTube. In this edition of Iyer’s Insights. In Pat shares tips about the first 3. Be sure…
Read MoreLNP 104 – The Magic of Social Media for Attracting Clients – Gil Asakawa
Gil Asakawa speaks about the value of social media and how it links into business development and business promotion. Gil is also a consultant for AARP’s Asian American Pacific Islander marketing team. He manages the social media outreach for this group. He has also managed the DenverPost.com, serving as the manager of Audience Development for…
Read MoreLNP 95- Preparation for an Attorney Trade Show: Key to Success
In this issue of Iyer’s Insights I share how having a systematic way to approach preparation for an attorney trade show will ensure you are well-organized. For example, one time I got half way to an exhibiting site in Atlantic City about 2.5 hours from my office. I stopped to pick up a legal nurse…
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