Business Management
323 Key Benefits of a Business Coach
Today’s competitive environment demands that LNCs who want to succeed as an independent consultant have a business coach. Making mistakes is expensive. Consider the costs of: • charging fees that the market will not bear, • missing deadlines, • turning in inferior work product, • not being responsive to an attorney’s request, • not knowing…
Read MoreLNP 319 Harnessing the Power of LinkedIn
This was one of our top podcasts in 2019. In this podcast I share the latest insights about marketing and having an online presence – and then I give you additional tips about LinkedIn so you can take full advantage of its power. On December 5-6, 2018, I was a speaker at a 2-day conference…
Read MoreLNP 318 LinkedIn Ins and Outs Petra Fisher
Petra Fisher helps entrepreneurs around the globe find not just any old clients, but the most fun, brilliant, motivated clients. “Your LinkedIn presence can filter out the crap clients and attract the right clients,” she says. Born for training and public speaking, Petra jumped at every chance to provide training. Starting when she was just 14 years old…
Read MoreLNP 315 Expert Witness Frequently Asked Questions
You’ve gotten a case as a nursing expert witness. Now what? What are your expert witness opinions? I spent 20 years testifying as an expert witness, and I’ve trained hundreds of healthcare professionals how to excel in this challenging and rewarding role. Here are questions experts often asked me. Listen in as Pat Iyer chats…
Read MoreLNP 313 Who is Your Ideal Client?
I ask this question about your ideal client because the answer is not the same for every LNC. As legal nurse consultants we want to attract attorneys who can hire us to work on cases. But your marketing needs to be informed by an understanding of your ideal client. Who is your target market? What…
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