LNP 158 How to Effectively Use LinkedIn Karen Yankovich

Karen Yankovich is the President of Uplevel Media, which is a social media marketing agency that delivers profitable cutting edge digital strategies. She is an internationally recognized LinkedIn evangelist and social media consultant who is an expert at helping businesses use LinkedIn and a range of other social spaces in a profitable way.

Her latest venture is called “Get Seen/Be Heard” and it provides social media and do-it-yourself PR training to thousands of members.

Listen in as Pat Iyer and Karen Yankovich chat about these points

  • Why LinkedIn? What does this platform offer that other forms of social media do not?
  • How do you find and connect with the people on LinkedIn who you are interested in doing business with
  • What you can automate, and how you have to do it in an authentic way
  • The difference between forming a relationship and going for the sale
  • The recommended frequency of going into your profile and examining it and making changes

Related Product:​ Social Media Marketing

I will share a resource that directly helps LNCs make sense of social media. I wrote a book specifically to address the power of social media in helping LNCs attract clients. You’ll use it to discover how to use common social media platforms so you can decide where to invest your time.

Social Media for Legal Professionals is an essential book for legal nurse consultants.

What We Cover

Chapter 1: Introduction to Social Media
Chapter 2: Relationship Marketing
Chapter 3: Facebook
Chapter 4: Marketing with Twitter
Chapter 5: LinkedIn
Chapter 6: Websites and Blogs
Chapter 7: Branding
Chapter 8: Video Marketing for Legal Professionals

Get this book at a 25% discount by using the coupon code of Listened in the shopping cart. Use this link for ordering: http://lnc.tips/socialbook


Your Presenter

Karen is an expert at helping businesses use LinkedIn and a range of other social spaces profitably. Her newest venture, Get Seen Be Heard, provides social media and do-it-yourself PR training to 1000’s of members.

A popular trainer and international speaker, Karen’s social media advice and expertise can be found in guest contributions to DailyWorth.com, Huffington Post, Social Media Examiner and Career Talk Radio on Sirius XM.


  1. Ruth Hostler on February 28, 2018 at 4:53 PM

    This was an excellent podcast. I l was unsure what to include in my introduction to attorneys to connect with them. This podcast provided some excellent advice.

    • Patricia Iyer MSN RN LNCC on February 28, 2018 at 5:48 PM

      Glad it was helpful, Ruth.

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