Before I became a legal nurse consultant I was selling soap. This is what it taught me about marketing to attorneys.
A year after we got involved, the Federal Trade Commission closed down this company for violations: too much emphasis on selling distributorships instead of product. As part of the litigation, the company agreed to buy back the unused product from its distributors.
I became involved with a multilevel marketing company. My husband and I spent $3000 to become distributors of household cleaners. This was a lot of money in 1970. We lived in a 2 bedroom, 60 feet long and 12 feet wide mobile home. Just how much is $3000 of soap?
Listen in as Pat Iyer chats about these points
- How to ABM: always be marketing
- How to learn to say a difficult four letter word
- Why you should never stop learning
- Tips on how to be determined in the face of adversity
How to Be a Successful LNC, Tips for your Business
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Pat founded, grew and sold a successful legal nurse consulting business that had annual sales in the 7 figures. She is a well known, respected expert in the field of legal nurse consulting. She has written, edited, or coauthored over 800 chapters, books, case studies, online courses or articles about the topic of legal nurse consulting. Pat served on the board of directors of the American Association of Legal Nurse Consultants for 5 years including a year as president of the association.
She provides coaching for a select group of LNC business owners ready to develop their successful businesses.