• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar

Legal Nurse Podcast

Tips and Strategies for Legal Nurse Consultants

  • LNB Home
  • Get Started
    • Latest Books
    • Latest Courses
    • Latest Blog Posts
    • Latest Webinars
    • Business Building Resources
  • Coaching
  • Contact
  • Shop
  • LNB Blog
You are here: Home / Marketing / LNP 193 What Selling Soap Taught Me About Marketing to Attorneys

LNP 193 What Selling Soap Taught Me About Marketing to Attorneys

June 27, 2018 By Patricia Iyer MSN RN LNCC Leave a Comment

https://media.blubrry.com/legalnurse/p/content.blubrry.com/legalnurse/LNP193_What_Selling_Soap_Taught_Me_About_Marketing_To_Attorneys.m4a

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | RSS | https://podcast.legalnursebusiness.com/subscribe-to-podcast/

 

Before I became a legal nurse consultant I was selling soap. This is what it taught me about marketing to attorneys.

A year after we got involved, the Federal Trade Commission closed down this company for violations: too much emphasis on selling distributorships instead of product. As part of the litigation, the company agreed to buy back the unused product from its distributors.

I became involved with a multilevel marketing company. My husband and I spent $3000 to become distributors of household cleaners. This was a lot of money in 1970. We lived in a 2 bedroom, 60 feet long and 12 feet wide mobile home. Just how much is $3000 of soap?

Listen in as Pat Iyer chats about these points

  • How to ABM: always be marketing
  • How to learn to say a difficult four letter word
  • Why you should never stop learning
  • Tips on how to be determined in the face of adversity

How to Be a Successful LNC, Tips for your Business

Do you have a deep drive to be a successful legal nurse consultant? Also do you want more clients and cases? Or do you want to be on the top of your game so that your business thrives?

Legal nurse consulting is a competitive field. Stay ahead with the tips in this new book, How to be a Successful LNC. In this clear, easy-to-follow guide, you will discover the strategies that are best for building a strong LNC business. You’ll learn how successful LNCs think and behave to assure their success.

Don’t wait another minute feeling frustrated about your LNC business and not sure what to do to assure success. Order your copy of How to be a Successful LNC at this link: http://LNC.tips/creatingseries and use the code Listened in the promo code box to get a 25% discount on the book.

Your Presenter

Pat founded, grew and sold a successful legal nurse consulting business that had annual sales in the 7 figures. She is a well known, respected expert in the field of legal nurse consulting. She has written, edited, or coauthored over 800 chapters, books, case studies, online courses or articles about the topic of legal nurse consulting. Pat served on the board of directors of the American Association of Legal Nurse Consultants for 5 years including a year as president of the association.

She provides coaching for a select group of LNC business owners ready to develop their successful businesses.

Filed Under: Marketing, Podcast Tagged With: selling soap

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Writing tip: Use Adverbs Cautiously

https://youtu.be/siA9L-TYmRg

Subscribe to Our Legal Nurse Podcast

Apple PodcastsGoogle PodcastsAndroidStitcherby EmailRSSMore Subscribe Options

Recent Posts

  • 343 Failure to Rescue: The LNC Role
  • 342 How the Board of Nursing Functions Sandra Nichols
  • 341 Miscommunication in Labor and Delivery
  • 340 Artificial Intelligence to Improve Fetal Outcomes Matthew Sappern
  • 339 Nursing Liability for Neurological Injury

Archives

  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016

Categories

  • Blog
  • Business Management
  • Client Relationships
  • Expertise
  • Finance
  • Health
  • Marketing
  • Podcast
  • Uncategorized

Site Dev & Maintenance by

Copyright © 2016–2019 · The Pat Iyer Group · 11205 Sparkleberry Drive, Fort Myers, FL 33913· Tel: 908-391-7933