Once you decide on how you are going to record, it’s time to set out a plan. Are you going to record an advice type column? Are you going to take questions on your website, then create a recording that will answer popular questions? Are you going to simply do a diary type recording, or […]
LNP 320 Video Creation for Legal Nurse Consultants Lou Bortone
Lou Bortone is here today, we’re going to be talking about something that many legal nurse consultants overlook in their marketing and that’s the power of video. If you’ve been part of the world talking about marketing in the last three or four years, you’ve heard predictions about how much of the content on the […]
LNP 319 Harnessing the Power of LinkedIn
This was one of our top podcasts in 2019. In this podcast I share the latest insights about marketing and having an online presence – and then I give you additional tips about LinkedIn so you can take full advantage of its power. On December 5-6, 2018, I was a speaker at a 2-day conference […]
LNP 318 LinkedIn Ins and Outs Petra Fisher
Petra Fisher helps entrepreneurs around the globe find not just any old clients, but the most fun, brilliant, motivated clients. “Your LinkedIn presence can filter out the crap clients and attract the right clients,” she says. Born for training and public speaking, Petra jumped at every chance to provide training. Starting when she was just 14 years old […]
LNP 313 Who is Your Ideal Client?
I ask this question about your ideal client because the answer is not the same for every LNC. As legal nurse consultants we want to attract attorneys who can hire us to work on cases. But your marketing needs to be informed by an understanding of your ideal client. Who is your target market? What […]