583 Planning an Exhibit – Tips for LNCs Pat Iyer and Jennifer Dizon
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With in-person legal conferences returning, legal nurse consultants again have access to a valuable resource for connecting with potential attorney clients via an exhibit. Pat Iyer, a veteran conference vendor, shares what she’s learned during her decades of exhibiting at such events.
A conference that will have fewer than 100 attendees is usually not worth your while. You also have to determine if the attendees will represent your target audience. In addition, you want to know what kind of material support you will get from the organizers. Good organizers recognize that vendors’ fees help to make a conference possible.
Pat goes into detail about what makes an attractive giveaway. Ideally, it’s something an attorney will use and keep on their desk. You need to consider cost, ease of transport, and other factors in choosing this item. She has found that a one-day event is much easier to organize, more affordable, and has a more focused impact than a multi-day event. It also helps your bottom line if the event is within driving distance.
Pat also goes into security considerations for protecting your merchandise for an event longer than a day. She emphasizes the need to secure business cards you collect and discusses other practical considerations.
Pat will be giving a workshop on the subject of exhibiting at an upcoming virtual conference in March. You can find registration information towards the end of this podcast.
Be sure to study this podcast and gain knowledge about this essential marketing tool
Learn More About Planning an Exhibit – Tips for LNCs Pat Iyer and Jennifer Dizon
- What is the minimum number of attendees that make a conference worthwhile?
- Why is it important to learn how the organizers of the conference support and help vendors?
- What are some attractive giveaways?
- How do you plan differently for a one-day versus a multi-day event?
- Why is it valuable to network with other exhibitors?
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Pat Iyer and Barbara Levin put together THE first Legal Nurse Consulting Virtual Conference in July 2020.
They are back with their 9th all-new conference based on what attendees said they’d find most valuable. The LNC Success Conference implementation and also networking event is designed for LNCs at any stage in their career.
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After the LNC Success™ Virtual Conference, you will leave with clarity, confidence, and also an effective step-by-step action plan that you can immediately implement in your business.
Your Presenter of Planning an Exhibit – Tips for LNCs Pat Iyer and Jennifer Dizon
Pat Iyer founded, grew and sold a successful legal nurse consulting business that had annual sales in the 7 figures. She is a well-known, respected expert in the field of legal nurse consulting. She has written, edited, or coauthored over 800 chapters, books, case studies, online courses or articles about the topic of legal nurse consulting.
Pat served on the board of directors of the American Association of Legal Nurse Consultants for 5 years including a year as President of the Association
She provides VIP coaching for a select group of business owners ready to develop their successful businesses.
Connect with Pat at patiyer@legalnursebusiness.com