A lot of people are unfamiliar with the term neuromarketing, but we do know that marketing companies study our reactions to marketing messages. You may remember the times when car companies put pretty girls next to cars to send the message that if you got the car, you’d get the girl. They knew that a pretty girl would get a certain number of viewers’ attention.
Listen in as Pat Iyer chats about these points
- How to apply neuromarketing to your LNC business
- Pat translated some of the more relevant concepts into LNC language with 15 neuromarketing tips
- Ways the research is used to study the reactions of consumers to marketing stimuli
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Pat Iyer has been a legal nurse consultant since 1987 when she first began reviewing cases as an expert witness. She achieved national prominence through her texts and many contributions to the legal nurse consulting field. She loves to study marketing.