Abigail Tiefenthaler is experienced and an expert in the area of exhibiting. She is the founder of “Sweet Spot Strategies”. She’s passionate about helping women entrepreneurs take their purpose and turn it into an advantage that makes them the go-to-leader in their market. Abigail’s objective is simple. It’s to simplify branding and the marketing process to eliminate confusion.
She helps her clients look at the bigger vision of their business so that they can plan for growth and implement their creative genius in a way that makes them stand out from the crowd, create a loyal following and feel good about their business.
Listen in as Pat Iyer and Abigail Tiefenthaler chat about these points:
- The two ways to gain presence exhibiting at a conference or a convention
- How to identify the right conferences to go to
- Why it’s essential to understand your goal for either attending or exhibiting at that conference.
- Why it’s a great point to be crystal clear on who’s in the audience before you make a commitment
- The secret reason why a prolonged conversation with an attorney actually can cost you other opportunities
- Why it’s really important to understand that people are wanting to work with business owners they can do business with
Related Product: How to Profit From Trade Shows: Secrets of Success
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The daughter of a “Mad Man”, Abigail Tiefenthaler has 30+ years of branding and marketing experience, including 15 years in corporate America, and 19 years as an entrepreneur running a business that put her in the top 5% of her industry. Abigail understands how critical it is to use marketing for the heavy lifting it is designed to do.
Her objective is simple, build the right brand and then simplify the marketing process to eliminate overwhelm and confusion. She’s the co-founder of a women’s networking group that teaches and inspires women entrepreneurs to create a thriving a community. She’s a partner of an online community for women in direct sales. And, she’s been a SCORE mentor. She understands the entrepreneurial journey!
On a personal note, Abigail loves traveling with her nurse husband of 26 years, and spending time with her college age daughters. She enjoys entertaining and making her guests feel welcomed in her home.
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