LNP 62 – Public Relations: Creating Strategic Communications – Sandy Lawrence
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Sandy Lawrence is an expert in public relations. She is a people person who works passionately to help take her client’s message to the world and help them break through, get noticed and be known. Her PR skills are available to anyone who needs a truly perceptive public relations expert.
She’s an international speaker, best-selling author and the creator of do-it-yourself PR programs. Sandy is the founder and CEO of Perceptive Public Relations.
Listen in as Pat Iyer and Sandy Lawrence chat about these points:
- What is a publicist?
- Why would the media be interested in you?
- What is public relations?
- How has the publicity market changed in the last 15 years?
- What role do press releases play today?
- Why is doing research and knowing exactly what’s trending important?
- What are tips for using social media to build a business?
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Your Presenter:
Sandy Lawrence is the Founder and CEO of Perceptive Public Relations. She has received awards for being #17 in Houston’s Top Social Media Influencers and listed in the Houston Business Journal’s Top 25 Public Relations firms. Sandy is the author of Do It Yourself PR Guide and Soar 2 Success in Marketing: 58 Tips to Getting the Word out and Growing your Business. Sandy’s story, “From Sandra to Sandy and Beyond” was one of the chapters in Share Your Message with the World, Volumes I and II.
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