Marketing
LNP 70 How to Use Stories in Your LNC Practice – Gerry Lantz
Gerry Lantz is the founder of “Stories That Work”. He’s got three unique areas of expertise: He is a creative guy in a business suit who focuses on content strategy, branding and marketing as a copywriter. He focuses on how you can use stories in your LNC practice to drive all of those pieces. His…
Read MoreLNP 66 Harnessing the Power of a Step by Step Business Plan – Gary Lynn
Dr. Gary Lynn is a full tenured professor at Stevens Institute of Technology in New Jersey specializing in innovation and entrepreneurship. He was selected by Business 2.0 Magazine as one of the nine leading management gurus in the world. Gary has developed the components of a step by step business plan. He authored and co-authored…
Read MoreLNP 63 – Online Marketing Skills: Why LNCs Need Them
Yes, you need online marketing skills. Success as a legal nurse consultant is achieved with a combination of clinical knowledge, business experience, and online marketing skills. It is not enough to excel in one of these areas. Online marketing skills, oddly enough, are often the one element that causes legal nurse consultants to turn and…
Read MoreLNP 62 – Public Relations: Creating Strategic Communications – Sandy Lawrence
Sandy Lawrence is an expert in public relations. She is a people person who works passionately to help take her client’s message to the world and help them break through, get noticed and be known. Her PR skills are available to anyone who needs a truly perceptive public relations expert. She’s an international speaker, best-selling…
Read MoreLNP 61 – Do You Have a Strong LNC Brand?
Is your LNC brand as consistent as Apple’s? Have you ever bought an Apple product? From the white drawstring bag with the Apple logo to the exquisite packaging, Apple is consistent in its branding. Is your legal nurse consulting brand as consistent throughout every touch point? Brand experience is the sum of all points of contact and…
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