Legal Nurse Podcast Bundles Marketing

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If you are a legal nurse consultant, you are an entrepreneur. That also means you are a salesperson. Accepting this may be your biggest challenge if you think, like most people do, that salespeople are sleazy, fast-talking charlatans. You’re a nurse; you help people. How can you sacrifice your principles for the sales?

Jason Tracey, whose business is helping people to succeed in sales, is here to tell you that you don’t have to sacrifice anything. As a nurse, you’re interested in helping to improve people’s wellbeing. You establish relationships with them; you care about them. He demonstrates that those principles of interconnection characterize the most successful salespeople.

You reinforce what you say with stories relevant to their situation. Jason says that story telling is a primary part of the most effective sales interactions. An appropriate story both shows that you understand your potential client’s situation and can encourage them in believing that you can help them succeed.

He also advises that whenever you’re coming to the end of a sales conversation to ask what the next step is. This persuades the client to make a commitment at least to further conversation.

Join me in this episode of Legal Nurse Podcast to learn about Mastering the LNC Sales Call

• Why do so many people hate the idea of sales?
• What attitude can transform the sales process?
• What role does curiosity about people play in the sales process?
• How can you keep yourself from acting desperate for the work when you speak with an attorney?
• Why is telling stories an important part of the sales process?

Related Product How to Get More Cases: Sales Secrets for Legal Nurse Consultants

You’ve gotten your legal nurse consulting business started, you have clients, and you want to sustain your success. How can you manage that business in the best way? There are dozens of traps that can trip you if you aren’t aware of them and prepared to tackle them.

Pat knows – she founded and managed a multi-million dollar legal nurse consulting business – and saw plenty of opportunities for trouble.

Let’s face it – working with trial attorneys is a challenge. They are driven people who want to do their best for their client. There is a lot at stake in litigation, and you want to have strong relationships with them.

In this book, you’ll learn how to deepen your connections with your clients through your communications. When conflict or the need to negotiate arises, the tips in this book will give you the confidence needed to tackle some of the world’s best negotiators. Being able to successfully master negotiation, business communication and conflict are essential.

Discover how to win over and retain the clients you want and recognize those who are too much trouble. Pat shows you how.

This is the book to use to build a stable foundation for your business.

Your Presenter

People are drawn to Jason Tracey because he radiates authenticity, sheer energy, and an empathetic disposition. Subscribed to an “Eat Faces” mentality Jason has survived & thrived his own personal jungle, and now empowers small businesses to persevere in spite of adverse circumstances.

At the beginning of 2018 Jason founded Roar Consulting after a career in sales and leadership that spanned over two decades. Jason experienced a very rough start to his sales career, which led to financial crisis, driving him to become a student of sales & psychology by shopping competitors, studying human behavior, seeking mentorship, reading books, and investing in seminars. As a result, Jason started seeing very clearly how to Be The Difference to his clients, prospects, communities, and organizations that employed him. By applying his discoveries, he was able to create a large following of people that would repeat business, refer friends/family, and travel great lengths to work with him. As a leader Jason became known in his industry for resurrecting broken organizations, building a culture that won numerous awards, and most importantly serving people at the highest level while also at the highest revenue.

Seeing a huge problem causing a disruption to the American Dream. Jason was inspired to leave his job to start Roar Consulting with the belief sales is so easy, yet we make it so hard due to limiting belief system, poor communication, and lack of process. Today Jason works with entrepreneurs and their teams to create thriving businesses through coaching, consulting, and speaking.

Connect with Jason www.roar.consulting

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As a legal nurse consultant or someone who wants to open a business as an LNC and also create a brand, you have a primary question to answer: What makes you unique? What sets you apart from other practitioners? How can you make that distinction clear so that you can attract the attorneys and cases you want? How narrow should you make your niche?

All of these questions relate to branding, and understanding this concept can help a clinical nurse with no experience in marketing make the necessary transition to working as a confident businessperson. Kim Speed, a branding and visibility expert, is here to answer those questions. People often think your brand is your logo, your business, cards, or the name of your business. These outward symbols express your brand. Kim recommends that you think of it as your reputation, i.e., what you want people to think of you.

LNCs (and other businesspeople) may hesitate to define themselves too narrowly, thinking that they’ll have too small a target range for clients. Kim believes that, while you may want to adjust the boundaries of your target audience, developing a niche that allows your expertise to shine attracts the kinds of clients you most want.

She also emphasizes that your brand is more than a collection of words. If part of your brand focuses on your reliable service, you need to put that principle into practice. You get your reports in on time; you hire carefully vetted expert witnesses, you return phone calls promptly. You put your brand into action.

Join me in this episode of Legal Nurse Podcast to learn about How to Polish Your LNC Brand – Kim Speed

• What is the essence of a brand?
• How can others help you define your brand?
• Does defining your niche loss or gain you clients?
• How specific should your niche be?
• How do you bring your brand to life?

How to Heat a Fiery Brand for Your LNC Business: Tips to Be Noticeable

As a legal nurse consultant, you face a lot of competition. How can you convince an attorney to choose you over the many other LNCs seeking clients?

The answer is branding: giving people a reason to choose you because they feel you offer something they can’t get anywhere else.

In How to Heat a Fiery Brand for Your LNC Business: Tips to Be Noticeable, by Pat Iyer, you’ll discover how to define and express your unique identity, the special gift you offer your client that no other LNC can.

It may be

● exceptional customer care,

● attention to detail, or

● going above and beyond what the client requests.

Learn what your gift is and use it to position yourself in the LNC world. Then you will attract attorneys for whom price is not an issue because your branding makes it clear that hiring your services will yield rewards beyond price.

That’s what branding is: giving people a reason to choose you because they feel you offer something they can’t get anywhere else.

Your Presenter How to Polish Your LNC Brand – Kim Speed

Kim Speed is a brand visibility, business mentor, speaker, recipient of the Most Influential Business Woman in Brand Development and Amazon best-selling author of Branding on a Shoestring. How to recreate your small business identity and increase sales results in 83 days or less.

During her years in the corporate world, Kim was a Creative Director for some of the biggest global brands including Coca-Cola, TD Bank, Ford and Molson Coors.

After leaving the world of advertising, Kim started her own business, Purple Moon Creative, Brand and Marketing Boutique, where she helps budding and building entrepreneurs create brands that stand out and attract clients.

Connect with Kim https://purplemooncreative.com/

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Are you interested in learning to use a marketing tool that doesn’t cost a lot of money and can help you find exactly the clients you want to attract? This podcast will give you an insider’s view of LinkedIn and a step-by-step outreach plan that you can start to use today.

One of the biggest challenges a new LNC faces is learning to successfully market. When the onset of COVID reduced her clinical hours, Amy Puls, an advanced practice nurse practitioner in family medicine, had to build her LNC practice quickly. She formed a clear intention and got to work.

One of Amy’s first actions was to connect to other LNCs on Facebook and other platforms. She asked for advice, and people were eager to give it to her. Through that willingness to ask, she formed many valuable connections.

She focused her attention next on LinkedIn, which she describes as the key to her success. She emphasizes that, while this platform is cost-effective, it does take focus and work. You need to post regularly so that potential clients can get a sense of your expertise. You also need to learn to effectively learn hashtags. Most of all, you need to reach out without being annoying.

Join me in this episode of Legal Nurse Podcast to learn about LinkedIn Tips and Tricks for LNCs

• What kinds of pitfalls can an LNC face in the early days of practice?

• How does the power of intention make a difference in your success?

• How can networking with other LNCs teach you about marketing?

• What are the marketing benefits of LinkedIn for an LNC?

• Why is posting regularly on LinkedIn so important?

• How can you use hashtags to enhance your presence on LinkedIn?

Related Product: How to Get More Clients: Marketing Secrets

Do you want to create or improve your LNC website so you can attract the right attorney client for you? This is a topic I covered in my book, How to Get More Clients: Marketing Secrets. You don’t have to figure all of this on your own. One of my newest books ramps up your knowledge of marketing with four sections: marketing foundations, marketing online, marketing with stories and marketing with exhibiting.

It is part of my Creating a Successful LNC Practice Series. You may order this book at the button below. We’ll ship it right to you.

Your Presenter

I have been a nurse for 24 years – 8 of which have been as a Advanced Practice Nurse Practitioner in Family Medicine. My background is in both pediatric and adult critical care, prehospital EMS, air medical, and now primary care. I have served as a guest speaker at many community health and wellness fairs as well as a presenter at national conferences in prehospital care. As a legal nurse, I serve both as an expert witness and behind the scenes.

Connect with Amy www.globalnurseconsulting.com

or on social media

www.linkedin.com/in/amypulslegalnurse
www.linkedin.com/globalnurseconsulting
https://www.facebook.com/globalnurseconsulting