666 – How Legal Nurse Consultants Can Stand Out with Video and AI-Powered Marketing
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In today’s episode, “666 Stand Out with Video,” Pat Iyer and Barbara Levin share a lively, practical guide to using video marketing effectively. Whether you’re nervous about being on camera or curious about AI’s role in content creation, you’ll find realistic tips, honest advice, and inspiration to move your business forward.
Pat Iyer shares her personal journey from video novice to experienced creator and explains why video is one of the most effective yet underused tools for legal nurse consultants. You’ll learn how video sets you apart from competitors, builds credibility and rapport with attorneys, and drives faster business growth. From improving email open rates to memorable storytelling, Pat and Barbara discuss why video marketing matters, how to create content attorneys will actually watch and share, and the ethical nuances to keep in mind.
You’ll also hear how AI tools like ChatGPT can help you research your ideal client, write stronger scripts, and produce engaging videos with less effort. The hosts offer a preview of their upcoming LNC Success Conference and respond to listener questions about using technology and fine-tuning strategies. By the end of this episode, you’ll feel ready to overcome your hesitations, start developing your video presence, and turn “know, like, trust, remember” from a marketing phrase into your professional advantage.
What you’ll learn in this episode on How Legal Nurse Consultants Can Stand Out with Video and AI-Powered Marketing:
Here are five questions that this podcast answers:
- What are the main fears legal nurse consultants face when creating videos, and how can they overcome them?
- How does adding video to email marketing influence open and click-through rates when targeting attorneys?
- What is the “know, like, trust, and remember” factor in marketing, and how do videos help legal nurse consultants build these relationships with attorneys?
- How can legal nurse consultants use AI tools to research and attract their ideal attorney clients for video content?
- What legal and ethical considerations should legal nurse consultants keep in mind when sharing stories and case details in their videos?
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Grow Your LNC Business
12th LNC SUCCESS® ONLINE CONFERENCE
November 13, 14 & 15, 2025
Gain Specialized Skills That Attorneys Value
Learn advanced techniques in deposition analysis, case screening, and report writing to provide high-impact services that attorneys need and trust.
Stay Competitive with Cutting-Edge Strategies
Discover how AI tools, LinkedIn marketing, and expert insights can help you streamline your workflow, attract more clients, and position yourself as a top-tier LNC.
Build Meaningful Connections with Experts & Peers
Network with experienced LNCs, attorneys, and industry leaders who can provide guidance, referrals, and opportunities to grow your legal nurse consulting business.
Your Presenters for How Legal Nurse Consultants Can Stand Out with Video and AI-Powered Marketing
Pat Iyer
Pat Iyer is a seasoned legal nurse consultant and business coach renowned for her expertise in guiding new legal nurse consultants to successfully break into the field. As the host of the Legal Nurse Podcast, Pat addresses critical challenges that legal nurse consultants face, such as difficulty in landing clients and lack of response from attorneys. Through her insightful episodes, she emphasizes the importance of effectively communicating one’s value to potential clients. With a wealth of experience, Pat has empowered countless consultants to overcome these hurdles and thrive in their careers.
Connect with Pat Iyer by email at patiyer@legalnusebusiness.com
Barbara Levin
Barbara Levin BSN RN CMSRN ONCC LNCC is a medical-surgical and orthopedic expert who has written LNC reports for more than 20 years. Her clients praise her thoroughness, attention to detail, and practical insights. Barbara is a past president of the American Association of Legal Nurse Consultants and served Massachusetts for 8 years on the Board of Nursing, including 3 years as chair.
Connect with Barbara Levin by email at Barbara@barbarajlevin.com