619 How LNCs Can Connect with Attorneys Using LinkedIn – Cheri Martin
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Cheri Martin, known as the social visionary, is a renowned LinkedIn expert. In the How LNCs Can Connect with Attorneys Using LinkedIn session from the LNC Success Conference, she provides detailed information about how to get the most out of LinkedIn at no cost. In her experience with clients, this platform yields the most consistent and powerful results by following simple principles of engagement.
First, understand that LinkedIn isn’t for sales. Its purpose is to help you make connections.
- Connect intentionally. Know who you want to reach.
- Communicate with purpose.
- Create relevant content.
These are the fundamental guidelines.
Don’t try to connect with the maximum number of attorneys. If you have effective relationships with ten, you can focus on nurturing those. The more you build the know, like, trust factor, the more likely you are to organically attract other connections.
Send them birthday greetings; congratulate them on a promotion. Send them links to articles you think will have meaning for them. These practices keep you top of mind. When they need someone who can provide your kinds of services, they will reach out.
In addition, Cheri describes some of LinkedIn’s newer services, which can expand your outreach.
LinkedIn, Cheri says, takes the “cold” out of cold calling. We all want that, and studying this podcast will help you achieve that goal.
Here’s What to Expect from the Podcast: How LNCs Can Connect with Attorneys Using LinkedIn
- What are the three initial steps to take on Linked In?
- How can you make the most rewarding connections with attorneys?
- How can your listening skills serve you in these relationships?
- How can you establish meaningful communication?
- How can you employ some of the newer innovations for communication available on LinkedIn?
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Your Presenter of How LNCs Can Connect with Attorneys Using LinkedIn
Cheri Martin is known as the “So Social Visionary” for her approach to the art of social networking. She is a social media strategist, specializing in LinkedIn, Facebook, and content marketing, with more than 24 years of online marketing experience. Her skill in mastering the different social media platforms, her passion for networking, and her joy of teaching, led her to assist entrepreneurs and small business professionals in simplifying their social media marketing efforts. Cheri is a featured bestselling author, recipient of the Golden Mouse Award for Social Media Marketing Leader of the Year, certified Constant Contact email marketer, and a certified trainer, coach, and speaker. She is always eager to share her expertise through training, coaching, and speaking so that her clients and audience can eliminate social media overwhelm with easy relationship marketing strategies and simple systems so that they are more visible, credible, and profitable with their online networking.
Connect with Cheri Martin by email at Cheri@SoSocialVisionary.com