When used knowledgeably, Linkedin can be your most effective social media tool. Beth Granger, a Linkedin expert, shares here some of the most important aspects of Linkedin participation. Like most people, you probably get many invitations to join networks. Beth breaks down how to decide which to accept. And if you wonder why you get an invitation from a petroleum engineer in Norway, it’s probably a fake account.
Beth takes up the issue of circles/pods, groups of people who collaborate in boosting each other’s posts. While this activity can be done legitimately, Linkedin is on the lookout for artificial boosting, so be careful not to step into the gray area or beyond.
In terms of content, Beth advises to post what interests you. Principally, you want to post content related to your work, but highlighting work-play balance can be very effective. You always need to remember, though, that Linkedin is not Facebook and Twitter. You find less tolerance for “frivolous” posts. They don’t want to see a photo of the mac and cheese you made last night.
Because you’re probably a very busy person, you’ll especially appreciate Beth’s list of what you can and should accomplish on Linkedin in a 10-minute time slot. This advice alone makes the podcast worth your time.
And there’s so much more. Enjoy this podcast. Practicing the principles in it will help to grow your business.
Join me in this episode of Legal Nurse Podcast to learn about LinkedIn for LNCs – Beth Granger
- How do you decide who you want to connect with on Linkedin?
- What are the most effective ways to use Linkedin?
- Is joining Linkedin circles (or pods) a valuable strategy?
- How do you decide what content and format to post on Linkedin?
- If you can spend 10 minutes a day on LinkedIn, how can you most effectively use your time?
Listen to our podcasts or watch them using our app, Expert.edu, available at legalnursebusiness.com/expertedu.
Join us for our 6th Virtual Conference
LNC Success is a Livecast Virtual Conference 3-day event designed for legal nurse consultants just like you! It takes place October 27, 28, and 29, 2022.
Pat Iyer and Barbara Levin put together THE first Legal Nurse Consulting Virtual Conference in July 2020.
They are back with their 6th all-new conference based on what attendees said they’d find most valuable. This new implementation and networking event is designed for LNCs at any stage in their career.
Build your expertise, attract higher-paying attorney clients, and take your business to the next level.
After the LNC Success Virtual Conference, you will leave with clarity, confidence, and an effective step-by-step action plan that you can immediately implement in your business.
Your Presenter of LinkedIn for LNCs – Beth Granger
Beth Granger is a trainer, consultant, and speaker who works with organizations and individuals who want to unleash the power of LinkedIn.
Her clients call her part friend, part consultant, part confidante, a sales enabler, and LinkedIn whisperer.
Beth is excited to be beta-testing the new LinkedIn Audio Event feature.
Let’s welcome Beth Granger, who says that after the past two years she is going to add haircutting and puzzle-doing as skills on her profile…
Connect with Beth https://www.bethgranger.com
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