According to Cheri Martin, an expert on the LinkedIn, it’s the most important social networking platform for legal nurse consultants to master. In this podcast, she shares what she’s learned about how to get the most out of LinkedIn.
Three of the most critical elements of Linkedin are the profile picture, headline with specific, relevant keywords, and the About area. Many people on Linkedin underutilize these features. Cheri explains how to get full value from them.
Getting the most out of Linkedin also means viewing it as a search engine. When you’re looking for attorney prospects, use keywords that focus in on your ideal client. Once you’ve made a deep enough connection, take it deeper by going offline through a phone or Zoom conversation.
Linkedin is also an ideal location for sharing meaningful content that will further help you to connect with your ideal client.
Cheri emphasizes that to get the most out of LinkedIn requires an ongoing presence there. Be sure to visit two or three times a week, respond promptly to messages, and tweak your profile and keywords with necessary.
Join me in this episode of Legal Nurse Podcast to learn about how to be so social on LinkedIn for LNCs – Cheri Martin
- How important is LinkedIn in terms of networking?
- Why is posting a résumé a poor approach for reaching potential clients on LinkedIn?
- How does it help to think of LinkedIn as a search engine?
- Why should actual selling be a secondary focus on LinkedIn?
- Why is the personal touch so important on LinkedIn??
Join us for our 6th Virtual Conference
LNC Success is a Livecast Virtual Conference 3-day event designed for legal nurse consultants just like you! It takes place October 27, 28, and 29, 2022.
Pat Iyer and Barbara Levin put together THE first Legal Nurse Consulting Virtual Conference in July 2020.
They are back with their 6th all-new conference based on what attendees said they’d find most valuable. This new implementation and networking event is designed for LNCs at any stage in their career.
Build your expertise, attract higher-paying attorney clients, and take your business to the next level.
After the LNC Success Virtual Conference, you will leave with clarity, confidence, and an effective step-by-step action plan that you can immediately implement in your business.
Your Presenter of So social on LinkedIn for LNCs – Cheri Martin
Connect with Cheri https://sosocialvisionary.com/
Connect with Cheri on Social Media