How do you decipher your ideal client’s needs? What is the key for how to address their needs?
Learn to listen to your ideal client’s needs
Your approach has to be in plain English so that you speak directly to a specific kind of buyer about their specific kind of problem. It’s not marketing speak. It’s not clever copy. This is more about copy listening than about copy writing.
Listen as Pat Iyer chats about these key points
- How to decipher your ideal client’s needs?
- Learn why “Experts win on a value and generalists die on price.”
- How are you unique as a legal nurse consultant?
- Why legal nurse consultants rely too much on a list of services and don’t sell what attorneys really want to buy
- How to create emotional descriptions that highlight the results of your legal nurse consulting services
- What questions to ask of your clients to get at the emotional benefits of your services
How to Create a Strategic Marketing Blueprint
How do you create a strategic marketing blueprint? Listen up. Here is what you will take away from this 90 minute information-packed online training. This is video training about:
- What 80% of business owners miss that causes marketing overwhelm and sales burnout
- Why you will get more and better results by doing LESS marketing than you’re doing today
- How to laser-focus your marketing using a strategic marketing blueprint so that you get up each day knowing EXACTLY where to invest your time, energy and efforts
Your trainer is David Newman, a marketing consultant, speaker and all around nice guy.
Get a 25% discount on this training. Add the word Listened in the coupon box at checkout. Order this product at http://lnc.tips/smb
Pat Iyer MSN RN LNCC built a successful legal nurse consulting business. You will become more comfortable with selling to attorneys after listening to this episode.
Check out the webinars, teleseminars, courses and books at legalnursebusiness.com. Expand your LNC skills with our resources.
Explore coaching with Pat Iyer at LNCAcademy.com to get more clients, make more money and avoid expensive mistakes. Pat is a trusted advisor to LNCs.
Join us for monthly online trainings at LNCCEU.com for 2 trainings each month designed to deepen your knowledge and skills.