Who wants to buy your service at the price you are worth if you look like you opened shop yesterday? Who wants to buy your product at top dollar when it looks like you made the packaging and labeling in your basement? People want to do business with people they trust, like and know (and with someone who other people trust). Branding makes the difference.
So many people are starting their own businesses. THIS is exciting! I love when the entrepreneurial spirit is alive and kicking. Many people who start a business are young either in age or in business. Your ideal clients want to know that they can trust you to provide them a quality product and/or service.
Listen in as Pat Iyer chats about these points
- How do you create the illusion that you have been in business for long enough and you have the experience to back up your offering
- Why your website’s “About” page is a wonderful place to start
- How you can make your personality shine through
- How can you elevate your legal nurse consultant branding
- The strategies that a legal nurse consultant business owner can use to elevate his or her perceived value
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Branding is the true foundation of any legal nurse consulting business. You need a clear brand that shines. (This is not just a logo or marketing strategy, but a BRAND). Without a brand that shines, then your legal nurse consulting marketing efforts and sales efforts are not as efficient. You must have a brand that shines to stand out from competition and to build IMMEDIATE trust, likability, value, and confidence for your prospects.
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Patricia Iyer has been a legal nurse consultant since 1987 when she first began reviewing cases as an expert witness. She achieved national prominence through her texts and many contributions to the legal nurse consulting field. She was the chief editor of Legal Nurse Consulting Principles and Practices, Second Edition, the core curriculum for legal nurse consulting.