Kat Sanford is an expert in events and networking. She coaches entrepreneurs. She talks to people about networking, speaking and sponsoring events as a market strategy to build your business.
Today we’re going to be talking about one of the ways that you can connect with potential clients, which is through networking events.
Kat uses tools to build her brand and loves to share her expertise. She replaces confusion with clarity and fear with fun. She’s helping entrepreneurs discover the power and passion in showing up, stepping out and standing in the spotlight.
Listen in as Pat Iyer and Kat Sanford chat about these points
- Understanding why networking is so important
- The contrast between being able to meet people in person compared to connecting online
- The importance of in-person networking and the big advantages
- Tips and the strategy if you know somebody is going to be at an event, how you can connect with them
- Why you should look for events which you know your ideal client or your strategic partners are going to attend
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Kat Sanford is the founder of Kat Sanford Events and has been a small business owner for 14 years. She coaches entrepreneurs on how to use networking, speaking, sponsoring and events as a marketing strategy to build their businesses. Kat has successfully used the tools to build her brand (and continues to use them) and loves to share her expertise. By replacing confusion with clarity, and fear with fun, Kat helps entrepreneurs discover the power and passion in showing up, stepping out, and standing in the spotlight.